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HomeNewsNew MediaNetflix earmarks 36% share for non-English content
Wednesday, 09 January 2019 06:59

Netflix earmarks 36% share for non-English content

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The global OTT giant Netflix has announced it 36% of its content slate will be non-English. And 46 per cent will originate from outside the US and Canada. Also, as per the latest report from Ampere Analysis, the company is eying local content highly in Europe and Asia with a focus on non-English originals.

Netflix believes that Investment in regional languages content not only helps subscriber growth but also throws competition to home-grown rival fight by captivating users with high-quality international productions. 

Netflix is on the rampage path as it has added eight and nine million subscribers respectively between 2017 and 2018 in these markets. Encouraged by the success of hits like Dark from Germany and Sacred Games from India, Netflix announced 24 new titles for Europe in Q4 2018.

Netflix is producing new content in 25 countries, with 133 titles originating outside of its home market North America. Netflix is heavily focused on specific markets, with the top two international producers of the UK and India accounting for 32 per cent of international productions, and the top five accounting for 56 per cent.

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