TikTok, the Chinese app, has grown its user base phenomenally in India. According to Sensor Tower, a market analysis firm, India saw downloads of the app increase nearly 25 times during that time, from 1.3 million to 32.3 million.
The Chinese short video app, which is hugely popular among the local teen and the pre-teen population, has an estimated 39% of its 500 million global users in India, making the country its biggest foreign market.
The company recently hired lobbyist Sandhya Sharma from Mastercard India to drive its government relations and policy initiatives here. It is also searching a local grievances officer.
As most of TikTok’s consumers are children and teens, it is dangerous for society to expose them to nudity and violence.
Sandhya Sharma, director, public policy, said: “At TikTok, we are committed to maintaining a safe and positive in-app environment for our users to showcase their creativity and talent. TikTok in no way endorses or promotes content that is in violation of our community guidelines.”