There are two plans - The individual category plans cost – Rs. 49/ month or Rs. 499/ year. All access plans cost Rs. 99/ month or Rs. 999/ year.
The platform will soon enter the US markets.
Shemaroo Entertainment CEO Hiren Gada said: “Mainly our business model is subscription based. Currently, we are focusing on that. The ad-based rollout will be in the next phase. As of now, we are not looking at an ad-supported model.”
The library includes five genres namely Bollywood, Bollywood Classics, Gujarati, Punjabi, Devotional and Kids. Currently, the app is available in India. Going forward, the plan is to launch it in the US market in the first quarter of FY20.