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Wednesday, 13 March 2019 05:55

Google launches YouTube Music in India

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The online music streaming segment in India, which is dominated by Gaana, Saavn, Apple Music and Amazon Music, has now one more player- YouTube Music. Recently, the Swedish platform Spotify also entered India. 

As per Google, the ad-supported version is free and to get access to ad-free YouTube Music Premium, one has to pay Rs 99 a month. 

As per a report by Deloitte and Indian music-industry body IMI, the audio and video OTT market in India is valued at around $280 million. The evolving audio OTT market provides nearly 150 million monthly active users access to millions of soundtracks across platforms.

Lyor Cohen, Global Head of Music, YouTube said: “It's interesting to note how Indian artists have consistently claimed top spots over the last few months in the 'Global YouTube Top Artists' chart. With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience." 

Google will soon introduce "YouTube Premium" to India which would be available for Rs 129 a month that oncluded membership to YouTube Music Premium, offline downloads and access to all YouTube originals.

Google said: "Samsung Galaxy S10 users can enjoy four months of free, ad-free access to YouTube Premium."

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