With this deal, Facebook and Instagram users can now include licensed Indian music in the videos and posts they share on Facebook which will enrich their content.
Bhushan Kumar, T- Series chairman and managing director commented, “The idea is to officially make available rights of Bollywood songs, which can be heard in every corner of the globe. Facebook users can now express their feelings through their posts, memes and messages with added masala and tadka, is an inevitable stroke of genius. Now, just say it with a Bollywood song. Even better, make it a T-Series song!”
Anurag Bedi, Business Head, Zee Music Company commented: “Facebook is going to introduce newer ways for users to express themselves with music. By such associations, it is our endeavour to bring innovative musical experiences from across the globe to our social media savvy audiences.”