Netflix chief content officer Ted Sarandos said: “We prefer to let our customers watch our content on our service. We have chosen not to integrate with their service.”
Netflix, so far, has not adopted the most recent revamp of Apple's TV app for iOS.
As per Ted Sarandos, their intentions have been moving away from the App Store subscription fee defending the decision not to adopt. He also added that Apple TV was not an important source of revenue for the OTT platform.