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HomeNewsNew MediaNetflix experiments low cost mobile-only subscription in India
Friday, 22 March 2019 13:18

Netflix experiments low cost mobile-only subscription in India

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To address the issue of price conscious Indian users, the global giant in video-streaming service, Netflix is experimenting with a low-cost mobile-only subscription for a select group of users in India, as per media sources. This is Rs 250 per month plan which is half of its Rs 500 entry-level subscription price in the country.

In this plan, subscribers can only consume standard definition (SD) content on one mobile or tablet screen at a time. This plan, however, is not part of Netflix’s currently monthly subscriptions that cost users Rs 500-800 depending on the nature of the plans.

Netflix spokesperson commented: “We will be testing different options in select countries where members can watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time. Not everyone will see these options and we may never roll out these specific plans beyond the tests."

This might be in pursuit of what was said last year by Netflix chief product officer Greg Peters, during earnings call, that the company would experiment with their pricing strategy in India in a bid to draw more users to its platforms.

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