The team is already working on interactive shows and live specials, the projects will exist under a new unit dedicated to such content.
The interactive content permits viewers to make their own choices throughout the show and eventually conclude an ending of their choice.
YouTube’s former unscripted programming head Ben Relles will head the project.
Ben said: “We now have amazing new tools and opportunities to create and tell multi-layered and interactive stories.”
YouTube’s original programming head Susanne Daniels commented: “Ben has an intuitive and experienced understanding of how the platform can enhance content, making him the perfect choice to develop this exciting new division.”