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Monday, 22 April 2019 04:46

SonyLIV partners with Vodafone-Idea

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The popular video on demand (VoD) service SonyLIV has partnered with the telecom operator Vodafone-Idea. With this, the Vodafone Idea customers will be able to consume SonyLIV content on Vodafone Play or Idea Movies & TV app and watch their favourite shows, movies and web series for no extra cost.

Vodafone Idea operations director marketing Avneesh Khosla commented: “We want an eco-system which allows all our customers to watch entertainment across genres at the touch of a button. We will choose content partnerships which are relevant and enrich our customer’s experience. We have built both the platforms to curate top content across genres and offer it to customers in one single destination on both Vodafone and Idea networks. Partnership with SonyLIV is a step towards this direction.”

Sony Pictures Networks India business head digital Uday Sodhi added: “Our understanding of digital viewership trends coupled with Vodafone Idea’s colossal customer reach and analysis makes this a salient partnership. In our combined efforts of delivering premium and quality content to our consumers, we expect Vodafone Idea to add value to our vision of becoming the most preferred entertainment destination in India.”

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