Times Network President, Revenue Nikhil Gandhi commented, “There will be two different sets under Zoom Studios. Currently, we are following the B2C model where we are going after consumers and viewers directly. We are also looking at the B2B side where we create content for OTT platforms.”
At present, Zoom Studios has registered over 80 million views and 1 million+ subscribers on its YouTube channel and Facebook page. Its four original shows have clocked 414.8 million minutes of total watch time.
Gandhi added: “We have partnered with prominent OTT players for three shows and that should happen over the next 24 months. That is a great sign of success on the B2B side. Zoom Studios is going to have two different legs- one is B2C side and the other is B2B side.”