It is initially priced at Rs 249 per month. Tata Sky Bing will offer content from Hotstar, Sun NXT, Eros Now, and Hungama Play via a single subscription fee. Going forward, it will expand offering by adding other OTT platforms.
Initially, 66 cities across India will be covered for the Tata Sky Binge service. The partnership with Amazon Fire TV stick will allow the DTH operator to allow its consumers to watch OTT content on the big screen.
Tata Sky Chief Commercial Officer Pallavi Puri commented, “We will expand our reach beyond 66 cities soon. So if there is a customer somewhere and he is not part of 66 cities we can make the service available for them. Currently, our marketing efforts would be focused on those 66 cities.”