The report said that Amazon tops the list of digital music services globally.
The report added: "The willingness to pay for content is highest in China, Brazil and India (52 per cent), with Germany and UK lagging behind."
The report said TV is in poor condition as the viewing habits have changed and digital service providers are overwhelming users with mind-blowing original videos-on-demand.
The report said that the Chinese population is tech savvy and mobile-first, and Chinese e-Commerce giants are therefore constantly pushing technology forward.
It added: "They have diversified into literally every sphere that comes in touch with online retail, from payments to logistics. Current developments in China will - to a large extent - define the next decade's global e-Commerce."