At present, there are 400 million active users and India is the second largest consumer of the internet in the world. The falling data prices and access to cheaper smartphones have led to more and more people relying on the internet to access everything from news to entertainment, to health tips, to banking facilities and what not.
The phenomenal numbers of Hotstar during IPL season cements the fact that people prefer digital than TV. The content streaming platform registered a viewership of 267 million in just first three weeks of the game, which was significantly higher than the 202 million of the complete season last year.
NewsX digital marketing consultant Sandeep Amar said” “People will prefer watching the live feed on the internet for a more targeted search. The constituency-level data will be seen more on the news websites because most of the time TV channels are projecting numbers from bigger constituencies where they have a celebrity candidate.”
Indian Express (Digital) CEO Sanjay Sindhwani commented: “If we go by conservative estimate, it is a 7X-8X growth over the numbers that we hit in 2014. We are expecting more than 10 million users on the main Indian Express website alone and close to 20 million users across all the group sites put together.”