Amazon also announced it would love to partner with various stakeholders, including content players, telecom operators and TV makers, to give a push to its home entertainment streaming device.
Amazon has already sold more than a million Fire TV Stick devices in India since April 2017, as per Parag Gupta, head, product and marketing, Amazon India. Amazon Fire TV Stick is a content streaming device that plugs into an HDTV and lets customers access Prime Video and other OTT services such as Netflix and Hotstar. The improving connectivity infrastructure also augurs well for the device as more people are cutting the cord and switching to streaming services, the executive said.
He said: “We do have an eye on the market and some of the partnerships are in the pipeline.”
Amazon is also building content selection for device users, hence it is agnostic to services such as Prime Video, Netflix and Hotstar.
Gupta added that the trend of original content has picked up in India, with major OTT players making a significant investment to build the content library. “All this is good because it has increased the selection that people want to watch.”