As per report, smartphone is the most popular device for OTT video content consumption and Xiaomi is the most popular smartphone brand among OTT users. In terms of OTT platforms, Hotstar leads the Indian OTT video content market with highest surveyed subscribers, followed by Amazon’s Prime Video, SonyLIV, Netflix, Voot, Zee5, ALTBalaji, and Eros Now, as per the survey.
Shedding light on cities, the survey report said the top 5 metro cities account for 55% of the total OTT video platform users while Tier I cities account for another 36% of the users. In demography, people under the age of 35 years account for 89% of the total Indian OTT video content platform users, Counterpoint Research mentioned.
Eros Now has the highest percentage of its users consuming content on Smart TVs.
Hanish Bhatia, senior analyst at Counterpoint Research said: “The low cost of mobile data and affordable smartphones have revolutionized overall video content consumption in India. However, OTT platforms have struggled to register profits, creating an environment ripe for acquisitions or exits.”