At present, there are only fiction shows on various OTT platforms; therefore the media group wants to capture non fiction markets.
DocuBay COO Akul Tripathi said: “IN10 is constantly alive to new opportunities and possibilities. He also said that the Indian audiences are maturing which is reflecting in the interest quality non-fiction content.”
He added: “We realised, there are a lot of video streaming services with all kinds of content, but nothing specifically for documentaries. So we deep dived into this gap in the market and even the research showed that this was an idea waiting to happen.”
He further said: “We will soon share details on the number of titles, however, we recently announced two significant acquisition deals — one signed with France’s Kwanza and the other with UK’s Journeyman Pictures. There are several others which are also in the pipeline.”