MMA India Country Head Moneka Khurana commented, “We want to bring forward a conclusive point of view, extracted from inputs received from experts across the board at MMA India, on key areas that impact the mobile marketing industry’s growth. The methodology of each task force is different, based on the need of each team and will vary from providing a point of view on available research and endorsing it to conducting surveys to understand the industry’s current approach.”
The taskforces will help to drive and scale the Indian mobile marketing industry, generate awareness regarding issues plaguing the industry and help create pathways to shape the future of marketing.
MMA India said that its board members, who are industry experts, will drive the charter for creative, measurement and brand safety. The same will be released in the form of whitepapers, roadshows and case studies to enable the industry to dip into the expertise.