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HomeNewsNew MediaMMA India unveils Creative, Measurement and Brand Safety task forces
Tuesday, 09 July 2019 06:47

MMA India unveils Creative, Measurement and Brand Safety task forces

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To drive POV and insights on issues like effective short format advertising content, brand misrepresentation, cross-media effectiveness, and ad fraud, the Mobile Marketing Association (MMA) India has launched its Creative, Measurement and Brand Safety task forces. 

MMA India Country Head Moneka Khurana commented, “We want to bring forward a conclusive point of view, extracted from inputs received from experts across the board at MMA India, on key areas that impact the mobile marketing industry’s growth. The methodology of each task force is different, based on the need of each team and will vary from providing a point of view on available research and endorsing it to conducting surveys to understand the industry’s current approach.”

The taskforces will help to drive and scale the Indian mobile marketing industry, generate awareness regarding issues plaguing the industry and help create pathways to shape the future of marketing.

MMA India said that its board members, who are industry experts, will drive the charter for creative, measurement and brand safety. The same will be released in the form of whitepapers, roadshows and case studies to enable the industry to dip into the expertise.

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