The announcement was made by company Group chief financial officer (CFO) SL Narayanan. He said that the company wants to invest in the platform since it has started making money.
He added: “We will spend in phased manner. Now that it’s actually started making money for us because the subscription revenues are now stabilized at a very predictable level, we want to now invest back into the platform and build salients because, so far, we’ve been using it only as another method of accessing regular content.”
He claimed Sun NXT has seen a lot of downloads in the international market.
He said: “Plus also a variant of that is reaching out to South Indian diaspora around the world because we are increasingly seeing a lot of downloads of Sun NXT happening in the rest of the world. So some of the things that people really like to keep a tab on is what’s happening back in the home which they left. So there would be some programming which will also be oriented to serve that segment as well.”
At present, Sun NXT has crossed 1 million paid subscribers and is earning an estimated Rs 60 crore per year.