Cosmos-Maya has a market share of 65% in the kids’ animation space. From producing four half-hour episodes a month to producing 50, from having one show to having 15 on-air and from being a onetime service provider, backend studio to a leading IP creator, Cosmos-Maya today is the largest kids’ animation company in India with a 360-degree expansion focus.
The report said that digital platforms are seeing a boom in the country. Close to 650 million Indians have access to internet services. Smartphone penetration has reached the 500 million mark. When we look at the breakup of India’s animation production pie, 53.5per cent is digital’s share. This is driven by content viewing on mobile phones in a country which has mostly single TV households. WowKidz, Cosmos-Maya’s YouTube network, has been a big benefactor of this digital growth.
The report added that Disney is gaining big in Indian market.