The platform made significant changes to how it treats data for children’s content on YouTube. YouTube will also stop serving personalised ads on kids content entirely. It will also disable some features like comments and notifications on kids content.
As reported recently, Google was slapped with a $170 million fine by the US Federal Trade Commission to settle a probe into the privacy of children’s data on YouTube.
YouTube said: “Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. This means that we will limit data collection and use on videos made for kids only to what is needed to support the operation of the service. We will also stop serving personalized ads on this content entirely, and some features will no longer be available on this type of content, like comments and notifications.”
It added,“In order to identify content made for kids, creators will be required to tell us when their content falls in this category, and we’ll also use machine learning to find videos that clearly target young audiences, for example, those that have an emphasis on kids characters, themes, toys, or games.”