Subscribers of Siti Broadband who are using above 100 Mbps tariff plan will enjoy complimentary ZEE5’s one-monthly premium subscription pack as a value-added service. In addition, existing Siti Broadband customers those who are in other tariff plans will receive discounted rates on the purchase of any premium subscription pack of ZEE5.
ZEE5 India Business Development & Commercial Head Manpreet Bumrah commented: “This partnership will expand immense growth opportunities and grow the binge-watching culture across the country. It will pave the way for a strong and sustained growth trajectory for ZEE5 as well as Siti.”
Siti Networks CEO Anil Malhotra added, “The partnership plays to both partners’ individual strength in which consumer gets the maximum advantage. It will give both of us an opportunity to scale up our business ambitions, creating value for all our stakeholders with a focussed and strategic approach. It also gives Zee5 access to SITI Broadband households.”