These shows will be 3-15 minute-episodes and will be available on the latest version of the Zomato app starting 16 September.
The shows will primarily be shot in a vertical frame, which is ideal for app-based mobile viewing. These will come under the new ‘video’ tab on the app and will be categorized by genre across shows, recipes and Sneak Peek restaurant stories. The Zomato video experience will launch with 2000+ videos that include Zomato Originals, which will be available to stream in India, while Sneak Peek and recipe videos can be accessed anywhere in the world.
Deepinder Goyal, CEO and Founder, Zomato said: “This is the new way by Zomato to engage our users around food. Most of our users visit our app several times a week. This presents us with an opportunity to further delight our users using Zomato Originals,"