Users will have access to the vast content library of Eros Now. The need to stay online and engaged in digital devices has become a way of life for people across the globe. Eros Now’s partnership with ROKKI addresses this by providing access to preferred content in the air aimed at enhancing the travel experience by offering a seamless viewing experience.
Eros Digital CEO Rishika Lulla Singh commented: “On-the-go consumers are always on the lookout for interesting content. Our intent has always been to deliver the best of services to meet end-users’ demands and expectations. By partnering with ROKKI, AirAsia’s in-flight WiFi provider, we plan to attract the in-flight consumers by offering Eros Now’s vast collection of Bollywood movies which remains to be a popular choice apart from Originals, Quickies and more.”
Rokki head Sargunan Seenivasan added, “This is another step towards creating a dynamic and engaging experience through content-driven commerce. Being able to enjoy Eros Now’s curated content on board and subsequently purchase subscription vouchers takes the experience from inflight to on-ground seamlessly.”