ZEE5 India Chief Revenue Officer and Business Head Taranjeet Singh commented, “The We wanted to give power to brands to choose the best offering per their business objective. Infonomix is a classic example of how brands can make use of this flexibility and prowess to target precisely and leverage segmentation capabilities to deliver measurable results in a brand-safe environment.”
The new ad suit will help brands in action-led campaign planning using five key parameters of targeting that include inventory, key-value, and audience, connection, devices, and geography. Further, it will allow a brand to segment its audience by their interest, affinity, and demographics. Infonomix will give power to brands to segment and target to reach the right audience in the most effective way.