Rainshine Entertainment COO Anuraag Srivastava will head the two organisations supported by Sameer Pitalwalla who will play an advisory role with Rainshine and will oversee some of its existing long-format shows.
Rainshine Entertainment chairman, CEO Neeraj Bhargava commented: “The time is up to accelerate and put the pedal to the metal. We have some of the most passionate and creative minds in the business, and with this new strategy in place, I’m excited about making Culture Machine, in its new avatar as CM Studios and Lightstream, even bigger and better.”
Ruchir Joshi and Russell Pinto will head CM Studios that will produce long-form content and audio podcasts for streaming platforms, with an added focus on the young adult segment and genres like crime, thriller, and romance. The company has already partnered with multiple platforms like Amazon Prime, NBA, Eros Now, Dailyhunt, etc., and has launched six shows with five more currently in production.