The list of creators also includes Academy Award winner Guneet Monga.
Flipkart Vice President – Growth & Monetisation Prakash Sikaria commented, “Our main focus at Flipkart is to bring value to the lives of our consumers, through carefully tailored and curated offerings. When we launched our Video platform earlier this year, our agenda was clear and we were keen to play a role in on-boarding new customers who are not necessarily new to the internet but are new to e-commerce. Within the first two months of the launch of Flipkart Video, we are overwhelmed with the positive response we have received from consumers.
He added: “Flipkart Video Originals’ fills an existing gap that needs to be filled, and at Flipkart we saw an opportunity to create great video content which is easier for people to consume, which is mobile-first. From short stories created by award-winning producers to entertainment shows featuring the leading talent from Bollywood, we believe that our platform will have something special for every consumer. We envisage our original content to resonate strongly with people across the country, as we usher in a new era of mobile-first video content.”