Satya Raghavan, the director of content partnerships of YouTube in India, said, “We are witnessing a staggering growth in content consumption in Indian languages. More than 1200 creators in the country have crossed the million-subscriber threshold. Just five years ago there were only two creators with one million subscribers.”
He added: “Over 95% of the online video consumption is in Indian languages and Bengali content is growing more than 100% year-on-year in watch time. “About 60% of content consumption actually happens outside metros and there is huge demand from consumers for the content across categories such as dance, music, comedy, education, food, tech, entertainment and learning.”
At present, YouTube has over 265 million users per month in India with 60 of content consumption coming from outside metro cities.