ZEE5 India CEO Tarun Katial said: “We will to bring more franchises. We are making follow-up seasons of some of the bigger shows like Rangbaaz and The Final Call.”
He added: “We would also boost existing TV show library. We did Subhan Allah into Ishq Ajkal, we did Jamai Raja into Jamai 2.0. There’s a lot more treasure in the ZEE library. Also, we have seen a very successful direct-to-digitals. While we will continue to invest in buying movies, this is a getaway to hedge cost and build own IPs. So, we are planning to invest more in direct-to-digital movies.”
On regional expansion, Katial said among all the regional markets, the “film and original crazy” Telugu market has been doing amazingly well. As he shared, the Tamil market is also doing well after Telugu while Kannada has been a very surprising market, one of their fastest-growing markets in the regional sphere.
On technology partners across the world, he said: “2019 has been able to give us a strong collaborative recommendation engine, a consumer data platform that can engage with our consumers real-time and to be able to trigger consumption and as well as trigger updates and subscriptions that we can understand and communicate in their language, need and requirement.”