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Tuesday, 05 November 2019 06:15

Facebook goes through rebranding; gives colours & spacing to its logo

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To stand out among its other products, the social media giant Facebook has introduced a new company logo. It feels that it will help distinguish the corporate parent from its apps. The rebranding comes amid a time when the company is tainted with antitrust investigations, and a poor reputation for data security breach.

The existing logo has been in use for 15 years.

Facebook chief marketing officer Antonio Lucio said: “We’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.” 

He added: “The new branding was designed for clarity, and uses custom typography and capitalisation to create visual distinction between the company and app.”

The new logo features the word Facebook (FB) in all capital letters in a new font, alternates between blue, green and hues of purple, red and orange. While the company began including “from Facebook” within all its apps in June, it will start using the new brand within all the products and marketing materials, including a new company website from now on.

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