It is certified by Early Childhood Association (ECA), and is being positioned as a multi-format Kids app offering Fun & Learning, with a collection of over 20,000 videos, e-books, stories, and quizzes, aims to usher in the next evolution in the kid’s digital ecosystem.
Viacom18 Group CEO and MD Sudhanshu Vats commented: “We have been the undisputed leader in kids’ entertainment content for the past 5 years. Our digital play Voot is the second largest video-on-demand platform in the country today.”
He added: “Voot Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription-based VoD, Voot Kids is India’s first and only multi-format Kids app offering Fun & Learning. No other kids app offers Watch, Read, Listen & Learn all at one place.”
Viacom18 has built a big TV kids business with a share of 34% between its four channels. Kids content is in the DNA of Viacom18. Nickelodeon has been number one for five straight years. Sonic is number two.
With 80 million monthly active users (MAUs) and watch time of 50 minutes a day, Voot claims to be the second biggest OTT platform with kids content contributing a significant chunk of the viewership. He added that 15% of Voot’s daily content consumption comes from the kids genre.
Voot Kids business head Saugato Bhowmik said: “Voot Kids is a category-creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in the holistic development of the child’s mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination.”