MX Player has vast library of 1,00,000 + hrs of online streaming content and audio music collection, while ShemarooMe is the over the top video streaming app of Shemaroo Entertainment Limited and is known for offering varied content spread across Bollywood, Gujarati, Marathi, Punjabi, Devotional, Comedy, and Kids category that caters to the preferences of audiences of all age groups.
MX Player CEO Karan Bedi commented, “This will help in bringing their diverse library of content to our millions of users. Our promise to our users has always been “Everytainment” and this amalgamation of forces is a great further step in that direction.”
MX Player Head- Content Acquisitions & Alliances Mansi Shrivastav added, “Given the large library of ShemarooMe, this association would be a win-win partnership for both partners, which would give the final consumer access to a vast and diverse content offering. This partnership will enable us to scale up in terms of genres & languages, and also paves the way for a healthy and sustained growth trajectory in the industry as well.”