ALTBalaji grabbed Rs 7 crore revenue in FY18 which increased exponentially to Rs 42 crore in FY19.
Balaji Telefilms said: “Our revenue numbers are Rs. 7 Crores for the first year and Rs. 42 Crores for the second year and the guidance that we gave is around Rs. 80 Crores for year three. So that loss is not there, we are nearly doubling.”
At present, OTT platform has an annual cost base anywhere between Rs. 160 crore and Rs. 180 crore including content, technology, marketing. The OTT platform has positioned itself as a preferred choice for urban mass Hindi content.
ALTBalaji ’s OTT strategy is to produce enough content to sachetise content much like in the shampoo and soap markets.
Balaji Telefilms said: “If we can sell our content at Rs. 2 a day that will help us take our ARPU to Rs. 730 a year. So, currently, we are Rs. 300 a year. So first, we have to produce enough content and of course, enough hit content to be able to sachetize our pricing, two years from now.”