This list is based on an estimated number of subscribers through October 2019, prior to the launch of Disney+ and Apple TV+, and includes paid subscriptions.
Parks Associates senior research director, principal analyst Brett Sappington commented: “Competition in live streaming services is intensifying as several big brand names are competing for a small but growing slice of the OTT subscription base. Consumers continue to sign up for multiple OTT video services. If this trend holds, many services can continue to grow as the market grows. However, a slowdown will suggest that consumers are finally drawing the line on the amount they will spend each month.”
He added: “The Walt Disney Company announced it had reached 10 million subscribers upon initial launch, which would put its Disney+ service fourth on the list, ahead of HBO Now. Their entry, along with Apple TV+ and other direct-to-consumer services upcoming in 2020, has been a major disruptor to the OTT space and will require all players from top to bottom to ensure they are delivering unique value to their subscribers in order to retain their base.”