It is a multi-channel platform that was created to provide coverage of less-mainstream Spanish sports, rather than broadcast LaLiga matches. The service has streamed 1,145 live events and provided on-demand coverage from 35 different sports across smartphones, tablets, PC and Smart TV environments.
More than 50% of audio-visual revenue will arrive through over-the-top (OTT) streaming services in the next ten years, according to LaLiga MD business intelligence and analytics department Jose Carlos Franco.
Franco said that the rights holders will have to become experts in this new technology due to a dramatic shift in the broadcast landscape.
Franco said. “With our OTT platform, we are perfectly positioned to develop better knowledge of our users and how they consume sport, which can then be used to grow our audience.”
He said: “We have designed dashboards that show the location of every user, how many times they use the app per week, which sports they follow, how long they watch and which device they use. By sharing this insight with our marketing teams, we can then send notifications or recommendations for a specific match, TV service or event. This has been very effective.”