He said that India is the fastest expanding global markets for Amazon’s Prime Video business, and the world’s most expensive web retailer will seek to invest more in building bespoke content in the country.
He said: “Prime Video is doing well all over the world... Japan, Germany, South America, everywhere... but there is nowhere that the streaming service is doing better than India.”
On content, he said that there are so many bad movies, and bad TV shows, because creating content is one of the hardest things. “Telling riveting, engaging, inspiring stories is very difficult. But, when you get it right, it's a lever that can change the world.”
He added that he wants Amazon Studios to be the most talent friendly studio in the world.