The new platform will be headed by Ferzad Palia who is currently the Head, Youth, Music & English at Viacom18.
Viacom18 Group CEO & MD Sudhanshu Vats commented, “VoD market is the fastest-growing segment in the media and entertainment sector today. Subscription led business models are going to be the next big growth drivers in the years to come. Having established Voot as India’s second-largest premium AVoD platform, we think the time is apt for us to unveil our premium subscription offering, Voot Select. The new premium offering will bring more bespoke content to our always-on viewers.”
Viacom18 Digital Ventures COO Gourav Rakshit added, “We want to build a versatile and immersive digital ecosystem that will add value to our users. The new offering will provide them with differentiated content experiences across genres and segments. Currently, in its final leg of testing, the all-new Voot Select once live will see many untapped genres being made available for our users to experience and enjoy.”