It is leading in terms of time spent on Android phones among Entertainment or Video Players & Editors.
MX Player’s focus on 360 degree entertainment has driven the platform to the pinnacle of India's over-the-top (OTT) video entertainment segment.
The report said that globally, consumers spent 50% more sessions in Entertainment apps in 2019 as compared to 2017 with India seeing a staggering 80% increase in the amount of time consumers spent on Entertainment apps.
Karan Bedi, CEO, MX Player, commented, “We are very excited to have come this far in such a short time. This has been on the back of great content like Queen and Hello Mini as well as a great product.