It said: “DQE also plans to launch its own kids specific Subscription Video on Demand (SVoD) and Transaction Video on Demand (TVoD) Platform going forward.”
DQE has already ventured into the digital domain with the launch of YouTube channels Power Kids and Tiny Toonz. The two channels have been performing well with steady revenues.
While Power Kids showcases animated content for children 5 years and above, Tiny Toonz TV is for kids less than 5 years of age. With more than 2.5 Million subscribers the channel is growing rapidly and has collectively received over 189 million views in the year with the combined total number of watch time in minutes on both these channels being well over one billion.
As per company, it will deepen the engagement with consumers in the new media universe. “With a rapidly expanding new media universe, we recognise the need for deeper engagement with consumers in this space by further leveraging our existing and future IPs.”