The multi-year deal follows Liberty Global’s commitment to leverage its next-generation Gigabit speed broadband networks to provide its customers with their favourite streaming content, alongside world-class broadcast and on-demand programming on the main TV screens in the home, in a truly seamless and flexible viewer experience.
Liberty Global CTO Enrique Rodriguez commented: “It is a first mover in this space, with our own Virgin Media in the UK being the first TV and broadband provider in Europe to launch Netflix within its advanced digital television platform seven years ago. In that time, Virgin Media has proven the success of the partnership as approximately half of its V6 video subscribers regularly access Netflix content on their TV sets, and embedding the service on Liberty Global set-top boxes delivers significantly higher net promoter and customer satisfaction scores. Today Netflix is available on the Horizon platform in nearly every country operated by Liberty Global. And with this agreement, Liberty Global will continue to enhance functionality and overall integration of Netflix within its offering, beginning again with its UK operation.”