This is because of 40 per cent growth in regional music consumption and 35 percent growth in Bollywood music consumption in the past year has consolidated the brand’s strong hold as a market leader in the country’s audio OTT market.
To remain at the top, Gaana has launched several industry-first features like being the first music app to introduce in-app voice assistant, introducing sing-along lyrics on the player page, Gaana video, Instant app experience or smart downloads, where the app automatically downloads a premium user’s favorite tracks based on their listening history to deliver substantial value to the digital music experience of users across India.
Its AI and machine learning-led recommendations manifested by AutoQueue and ‘For You’ sections now power more than 23 percent of consumption. These innovations combined with Gaana’s vast 45 million songs-strong music library across Bollywood, International and 30 Indic languages and its newly launched 3000 strong podcast library including its promising ‘Gaana Podcast Originals’ featuring youth icons hold great promise for sustained organic growth in 2020.
Gaana CEO Prashan Agarwal commented, "Reaching 150 million users milestone is a testimony to the efforts of our incredible team and our vision to bring the most intuitive and immersive musical experience to our users. This achievement will offer us a stronger motivation to leverage our proprietary AI-driven algorithms and newly launched features in newer ways at greater scale to enable the next generation of music-lovers to discover our unending collection of songs and offer them a more immersive and fulfilling experience.”