The direct to consumer billing continues to grow as ALTBalaji has pivoted from multi-partner (free to customer) to a single partner (behind paywall) environment.
ALTBalaji has co-produced 14 shows to date with ZE5 and available only on ALTBalaji and ZEE5 platform. 43 shows produced prior to September 2019 available exclusively on ALTBalaji taking the total library of shows to 57.
The platform’s user profile is Males 75: Female 25 and 75% of the user base is between the ages of 18 and 35. The company noted that ALTBalaji continues to remain in the Top 5 paid apps in the country, active direct subscribers over 1.5 million. Watch time per subscriber continues to remain at the hour mark, despite constant growth user base.