The platform will help address the ever-increasing demand for exemplary programming. With this, Eros Now will soon layer the Eros Now base service with an extensive English-language content offering consisting of over 2,000 hours of programming.
Subscribers of Eros Now in South Asia will have seamless access to some of the most talked-about series from NBCUniversal, in addition to the existing Eros Now library, which is comprised of over 12,000 movie titles, original shows, and music, as well as short-format content through Quickie, Eros’s short-format video content offering.
Eros Digital Chairman & CEO Rishika Lulla Singh commented: “To meet growing demand of regional language and local content and cater to the next billion-user market, we are addressing users who increasingly view themselves as ‘global citizens’ and aspire to connect with places, people, and ideas beyond their locale. This will influence the persistence of English-language content, films, music consumption and networking on social media.”