This is a strategic music licencing partnership and through this association, Shemaroo will offer audio content on the Resso app.
As a matter of fact, Shemaroo owns a library of film and non-film audio across multiple genres like Bollywood, Devotional, Regional, Kids, Pop, and Sufi in more than 22 languages including Hindi, Punjabi, Marathi, Bhojpuri, Gujarati, and Bengali.
Shemaroo Entertainment CEO Hiren Gada commented, “With this alliance with Resso, we reinforce our promise to bring the best of entertainment by partnering with the best of brands. This association is a natural progression to ensure we reach out to newer audiences, cross boundaries and partner with new-age brands to engage and entertain customers across.”
Resso India head music, content and partnerships Hari Nair added, “Our aim is to bring music to the forefront by giving users an opportunity to connect, engage and interact with music and artists, alike. Shemaroo Entertainment is one of India’s leading content powerhouse and our association with Shemaroo’s music label gives us access to their comprehensive library across genres and languages. We are excited to present their library to our users, which is in line with our commitment to provide the best in music.”