As per a senior Nielsen official, social media buzz picked up from 0.4 million in January and 1.6 million in February to a staggering 20.3 million in March first week. The number reportedly spiked simultaneously as corona virus cases jumped from just one in January to the over 500 in March.
Prasun Basu, South Asia Zone president of Nielsen Global Connect, said: “Each time PM Modi addressed the nation to make announcements such as Janata Curfew and 21-day total lockdown in March, social media volume noted a jump. Celebrities, cricketers and politicians urging people to follow the lockdown and five-minute gratitude showing on Janata Curfew day were other instances.”
The total volume of Covid-19 related conversations reached 22.3 million on March 24 in the country.
Basu added: “Social media volume doubled in the same period as pantry preparation picked up significantly when social distancing and quarantining became the new norm. There was a decline in store visits and jump in online shopping.”