The platform will focus on entertainment on-demand consumption in tier two and tier three markets of India. Eros Now is now bundled for 24 days on the prepaid recharge pack of Rs. 98, while the value of Rs. 298 has Eros Now for 54 days and another pack of Rs. 1,999 for 60 days that customers can choose from.
It has launched three new BSNL Special Tariff Voucher plans that will provide consumers access to a wide variety of online content. These subscription vouchers are both affordable and convenient as consumers can save on subscribing to video streaming platforms without compromising on the entertainment portfolio offered by Eros Now.
Subscribers will be able to access Eros Now’s massive content catalogue including 12,000+ movie titles, original shows, music videos, short-format content – Eros Now Quickies and much more. BSNL, which has a strong foothold in the heartland of India, further entices its existing customer base and potential customers by offering the best of entertainment available on Eros Now.
Eros Now CEO Ali Hussein commented, “The rural market is increasingly exploring entertainment options on the go. BSNL is one of the strongest telecom players in India and offering Eros Now’s entertaining content library to the customers is a step further in fulfilling audiences’ growing appetite for OTT. These numerous special tariff packs attract different customers that have varied choices and expands our reach by connecting with the heartland of India.”
BSNL Director (CM) Sushil Kumar Mishra added, “Entertainment has been one of the key drivers to attain greater reach in the telecommunication industry in recent times, the trend will only grow in the years to come. We at BSNL always strive to provide customers with unparalleled services at an affordable price. The three-pack subscription vouchers offering Eros Now content allows the audience to explore the best of online video streaming service and its huge content library of entertainment.”