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HomeNewsNew MediaGoogle & FB find top place in AppsFlyer’s Power Ranking List
Friday, 03 April 2020 04:49

Google & FB find top place in AppsFlyer’s Power Ranking List

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The tech giant Google and social media platform Facebook occupy top spots in the Power Ranking List of AppsFlyer.  In almost every category, Google and Facebook dominate interchangeably.

RevX by Affle is the only Indian ad-tech firm to feature in Top 10 Retargeting Rankings across categories and industries in APAC region.

As per 10th edition of the report, Google is at the top in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015. The search giant’s success can be largely attributed to its performance on Android and its App Campaigns product.

Also, 4 Indian ad-tech firms MoMagic(8th), Pokkt(9th), CollectCent(10th) and IndusOS(12th) find themselves in Top 15 power rankings for non-gaming, Android, Life & Culture category. MoMagic(6th) and Pokkt(12th) also featured in Top 15 Performance Power Rankings for non-gaming, Android, Life & Culture categories. They remain to be the only two ad-tech firms featuring in both Performance and power Rankings.

The short video sharing platform TikTok Ads #1 leads the pack in power rankings ahead of Xiaomi and Apple Search Ads across industries and categories.

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