The platform wants to strengthen its brand promise of ‘everytainment’ and is the first Indian AVOD platform to have such big partnerships.
MX Player Head, Content Acquisitions Mansi Shrivastav said, “Films have been an integral part of the Indian content consumption pattern. Curating global content in languages and expressions they understand has always been MX Player’s vision and forte. Staying committed to our consumers, we are proud to have partnered with international studios like Paramount and Sony Pictures. This is the first time in India, that leading Hollywood studios have collaborated on an AVOD partnership.”