Nielsen, a global provider of information and insights into what consumers watch and buy, announced the launch of a solution that measures the resonance of brand advertising within mobile apps. Nielsen Mobile Brand Effect debuts amid continued adoption of the mobile app environment by both consumers and advertisers.
Union Minister for Communications and Information Technology Kapil Sibal has launched the portal of National Internet Registry in the capital. Speaking on the occasion Sibal said, ‘unless this platform is inclusive, we will not be able to empower the people”. He underlined that the internet is an exceptionally powerful tool and nothing in this country should be done to emasculate the medium.
Vh1 has set foot on the digital space to launch a new generation app – Vh1 Pulse – which will help their fans to be in sync with their favorite tracks, anytime of the day. Powered by Hungama.com, Vh1 Pulse is a music streaming application on Facebook which will enable over 1.7 million fans of the channel to listen to Vh1’s picks of the best international music. The application that went LIVE this week, is the largest Facebook community amongst international music in India.
In a move to further reach out to audiences in South India and other regional markets, Gaana.com has tied up with SIMCA (South Indian Music Companies Association). This tie up gives Gaana access to over 55,000 songs covering the best of Film, Carnatic and popular devotional music from Tamil, Kannada, Telugu and Malayalam.
Google has given a clarion call – Come chaps, Map your country. Google has announced Google’s first ever mapping competition in India – Mapathon 2013. It starts on February 12 and culminates on March 25. The country-wide mapping contest is open to just about anybody who lives in India.
Times Internet Ltd (TIL) has formed a strategic alliance with American online firm Gawker Media to manage the latter's two technology websites in India. The partnership gives TIL exclusive right to brand, monetise, syndicate and sub-license Gizmodo.com and Lifehacker.com within India.
Bharti Airtel has launched education services on the mobile device. Called mEducation services, Airtel mobile customers can access a host of education services including courses for language skills, entrance exam preparation and career counselling from various universities and professors in the country.
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