Sports Flashes, the multi-sports app, is planning to cash in on the forthcoming ICC CWC 2019 and mop up revenue of $10 million.
According to a report by media agency Dentsu Aegis Network (DAN), 29% of the ad market size will be dominated by digital segment by 2021. At present, the digital advertising market size is around Rs. 10,819 crore ($1.3 billion) and is estimated to grow at a CAGR of 31.96% to touch Rs. 24,920 crore ($3.52 billion).
Leading OTT platforms Hotstar, Arre, SonyLIV, ALT Balaji, Voot, Zee5, Netflix, and Eros Now have voluntarily signed a self-regulatory Code of Best Practices under the aegis of the Internet and Mobile Association of India (IAMAI).
The Information and Broadcasting (I&B) Ministry may endorse the self-regulation by the OTT and live-streaming platforms. Leading OTT players have already agreed to a code of self-regulation.
To spread its footprints in SAARC countries, the ZEEL owned OTT platform ZEE5 has come up with special campaigns for Bangladesh and Pakistan.
In the recent suggestions given by the public broadcaster Prasar Bharati to the Telecom Regulatory Authority of India (TRAI), one major thing was that all OTT providers offering live TV channels must carry all DD channels too.
To put its OTT platform Hotstar at the top, Star India is planning to invest Rs. 120 crore in content generation exclusively for it. The original content can help Hotstar to compete well against rivals such as Netflix and Amazon Prime Video, which are investing heavily into local and original content in India.
To offer its content to a larger audience base, the content aggregator and distributor Shemaroo Entertainment has partnered with IndusInd Media & Communications Ltd. (IMCL).
Imdb.com, the leading film website, has started IMDb Freedive, which is a free streaming video channel available in the US. IMDb Freedive is an ad-supported channel, and enables customers to watch TV shows including ‘Fringe’ & ‘Heroes’.
The global OTT giant Netflix has announced it 36% of its content slate will be non-English. And 46 per cent will originate from outside the US and Canada. Also, as per the latest report from Ampere Analysis, the company is eying local content highly in Europe and Asia with a focus on non-English originals.
On 7 January, the I&B minister Rajyavardhan Singh Rathore assured that the ministry of information and broadcasting (MIB) will not bring social media platforms like Facebook, YouTube, Instagram and Twitter under its purview.
To make social media rules more industry friendly, the IT ministry will soon call a meeting of legal experts and those advocating privacy. They will discuss proposed changes in social media rules, amid concerns over privacy and free speech. The meeting may take place on 5 January.
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