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New Media (1102)

Tuesday, 28 May 2019 05:11

Shemaroo makes its debut in Canada

Asian Television Network (ATN) Canada will provide Shemaroo Entertainment in Canada. As part of partnership, ATN Movies will telecast vast library of Shemaroo.

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Tuesday, 28 May 2019 05:10

SonyLIV adds Tamil, Telugu content

To increase its reach and expand its regional viewership, the OTT platform by Sony Pictures Networks India’s (SPNI) premium, SonyLIV has launched 4000 hours of Telugu and Tamil content.

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This is the first time that Public broadcaster Prasar Bharati is launching dual streams for the upcoming ICC Cricket World Cup 2019.  The first stream will air the matches live and will be available only DD Free Dish and DD’s Terrestrial Network, while the second stream will carry a live studio-based program for the entire duration of all matches and will be available on all private DTH and private cable MSO platforms apart from YouTube.

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To keep the global leadership edge, the biggest OTT platform Netflix is spending billions of dollars in Original series worldwide. In June, the platform wills 56 more original shows, movies, and specials.

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As per latest announcement by messaging giant Whatsapp, users will have to see ads on their status bar from next year. The decision was taken at the Facebook Marketing Summit held recently in the Netherlands.

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The leading OTT platform by Balaji Telefilms, ALTBalaji has mopped up revenue of Rs 41.6 crore in FY19 as against Rs 6.8 crore in FY18. The Ekta Kapoor owned platform sold 20.1 million subscriptions in FY19 as against 1.2 million in FY18.

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Vakrangee will enable offline subscription of OTT platform Zee5’s premium content. The leading video on demand (VoD) platform has partnered with Vakrangee which will help Zee5 to make its service in 3,504 Nextgen Vakrangee Kendras across India.

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The tech major Amazon will use high profile Original series to boost sale of its Fire TV Stick. Jeff Bezos owned major said as the regional and international over-the-top (OTT) players are focusing on Originals, it will help boost the streaming device category in India and drive uptake of its Fire TV Stick, as a lot of people in the country have already shut off cable TV services.

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This general election has been not only too noisy but was also known for the over use of digital methods. As per various experts, people are going to use digital platforms to seek info on vote counting and results on 23 May.

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To procure 2 highly popular shows, the global OTT plantroom Viu has reached an agreement with Keshet International (KI), which is a global production and distribution company.

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As per a Germany-based data research firm Statista’s report - Digital Economy Outlook, over the top (OTT) or streaming video-on-demand services are a way ahead of TV in terms of customer satisfaction in India. Overall, India is at the third spot (52 per cent) when it comes to pay for content, after China and Brazil.

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The Best Creative Digital Award at the recently held first edition of the Star Re-Imagine Awards was given to the OTT platform Netflix.

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The much awaited OTT platform by Disney may erode 7% Netflix viewers’ base, as per a recent survey by Piper Jaffray. 

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Friday, 17 May 2019 11:00

ShemarooMe partners with Apple TV

Apple TV which was launched in several countries recently has partnered with country’s leading content house Shemaroo Entertainment’s OTT platform ShemarooMe. The popular Indian app will now offer its content on Apple TV. 

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The leading direct to home (DTH) Tata Sky has unveiled an over the top (OTT) aggregator service ‘Tata Sky Binge’ which will offer digital content from multiple OTT apps on TV through Amazon Fire TV stick.

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Now Apple phone owners could watch HBO, Starz, Showtime, Smithsonian Channel, Epix, Tastemade and new services like MTV Hits, as the iPhone maker has launched Apple TV app in over 100 countries including India across iPhone, iPad, Apple TV, and select Samsung smart TVs.

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Setting a record, Star India's streaming service Hotstar registered 18.6 million concurrent viewers during IPL 2019 final. The match was played between Mumbai Indians and the Chennai Super Kings. 

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This is the first time that an OTT platform is using public WiFi to keep users engaged. The leading video on demand platform ShemarooMe has launched a digital campaign which attracts public Wi-Fi consumers through Quantifi.

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From June 2019, users in the UK market will be able to see Zing, &TV, Living Foodz, as per announcement made by ZEEL.  The step is similar to the move by Star India in the US to shut down linear channels and put all the content on its digital streaming platform Hotstar.

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On 10 May, the central government was asked by the Supreme Court to reply on plea to regulate Netflix, Amazon Prime Video content. 

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